Target audience interviews for magazine advertisement and feedback

Here is the list of questions that I used to interview three people with who come under the category of my target audience. I chose these three individuals based on the idea that they would give me a range of answers that I could look at in greater detail to see how to best please a range of people within the target audience with one final outcome. Using two females (17 and 19) and one male (18) I aimed to see where the similarities and differences would show in the results and how I could apply these results to the planning of my advertisement. 

This page of source material was printed and given to each interviewee so they could refer to it when being questioned. I used images as well as draft fonts and layouts so they interviews felt a sense of involvement and in hopes of making the interview more engaging with visual aids so I did not loose their attention at any point during the interview as this may have effected the reliability of the results.

Below is the feedback retrieved from the three interveiws I conducted of three individuals with my target audience. I recorded the interviews on a voice memo and wrote down the responses from each interviewee as I found by writing the responses down I was able to dissect pieces of vital information given by these three participants regarding album advertisements. 

Discussion regarding album advertisements in magaiznes

Digipak final outcome

Final digipak design ideas

Using a specifying and intense editing software called 'Floating Art Effect' I was able to edit one of my digipak design ideas to a further extent. I then chose the design which depicted the eye shape over the mouth and nose area. Following this I layered this design over a psychedelic pattern that I edited so the colouring of the pattern solely consisted of black and white. I then linked the layers together and put the image through the 'Floating Art Effect' editor once again.

I made sure to collate all edit variations for my digipak together in order to see which design I would take forward and use to create my digipak. I looked for bright and eye-catching designs which showed colours that worked well together successfully as yellow, red blue and orange. I also looked at more intricate designs thats lack of colour are still in keeping with the conventions of psychedelic album cover art and show dimension and tone as opposed to mass amounts of colour. 

More digipak design ideas

Looking back over the research conducted in regards to psychedelic art, I brainstormed a few ideas of how I could present my digipak, often within this genre odd, confusing and abstract art is common place. The art present of album covers of psychedelic band soften uses form, colour, pattern and line to create a composition which stands out on a shelf and works well with the use of a bright and bold colour palette.

Furthermore, branching out I began to use other photographs taken during filming and began to edit them in a similar fashion to that of the design ideas already created. This allowed me to see that I would continue to edit my original design ideas as with further editing and the addition of my chosen text I will be able to create a very professional looking digipak that is in keeping with the psychedelic genre.

Two digipak analysis'

Analysis of Tame Impala album cover art

Tame Impala's album and single cover art are always bold, bright and eye-catching. All of their covers poses the ability to draw the viewer in. using bright, sometimes iridescent colours and bold pattern detailing including a variety of shapes and simple black and white lines to create the effect of visual illusions.