Wednesday, 7 February 2018

Analysis of target audience interveiw feedback

What I have found most useful after looking back over the interviewees responses to my carefully selected questions is that to draw people’s attention, the focal point of my advertisement should be a large image. A bold text will draw attention. The band name and all relevant information should be positioned so that people can read it easily. Furthermore it is imperative to keep whatever text I use in the advertisement limited to a simple, attention-grabbing one, as well as this the addition of social media links and the bands website as people within my target audience will use this information to keep undated about their favourite bands. From the responses I can also see that adding too much text will make my advertisement cluttered and difficult to read and that the use of less information in a larger font will draw the eye and be easier to remember. I will be sure to incorperate this informtion collated from the reponces of the interviewees when creating my advertisement.

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