Digipak font ideas

I conducted research into various fonts to use when creating my digipak. The font o any album enhances its character and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived. My aim when researching fonts was with this in mind to choose a font that can be read clearly as well as still working well with the digipaks design and genre. I want to make sure that the information that I present on the digipak is clearly emphasised to be more important than other elements present on the page especially the band’s name. I aim to achieve this through bolding, underlining and even increasing the font size of certain sections. I may even do this by creating an environmental contrast, meaning I will make the surrounding area of the important passage different in appearance.

Designing my digipak

I then took to Adobe Photoshop and used the basic editing software available to me to slightly edit the appearance of Seb's painted face with the small editions over the mouth and eyes to allow the image to appear more psychedelic and abstract. 

Taking this edited PDF forward I began to use the research I had conducted on psychedelic album art and psychedelic art in general and started to create design ideas for the cover of my digipak. The use of the repetition of the same image is one commonly used in psychedelic art as bold patterns are common place. I brought this idea forward with my own image as a design idea.

Using Adobe Photoshop once more I took the edited image and using the quick selection tool highlighting the facial area and dissuading the background. I then adjusted the image using the Hue and Saturation dial, this allowed me to change the colours of the face paint on Seb's face.

After adjusting the Hue and Saturation levels to one that brightened the colours originally present in the image but slightly adjusting them to appear more fluid and almost neon (in keeping with the colour scheme commonly seen in psychedelic art). I then set about using Photoshop to edit the image further. Using filter adjustments to add to the psychedelic aesthetic.

Planning my digipak design

Using a three panel digipak template I constructed two different sketched layout plans to help me decide on how I indented my digipak design to appear inside and out. These are constructed in exactly the same was as a CD digipak but whereas the CD digipak has the dimensions of a standard CD case the DVD digipak is a similar size to a normal amaray style DVD case.

 

Psychedelic album cover art

Psychedelic album cover art takes into consideration art or visual displays inspired by psychedelic experience and hallucinations known to follow the ingestion of psychoactive drugs such as LSD and psilocybin. The word "psychedelic” means "mind manifesting". By that definition, all artistic efforts to depict the inner world of the psyche may be considered "psychedelic". In common parlance "psychedelic art" refers above all to the art movement of the late 1960s counterculture. Psychedelic visual arts were a counterpart to psychedelic rock music. Concert posters, album covers, liquid light shows, liquid light art, murals, comic books, underground newspapers and more reflected not only the kaleidoscopically swirling colour patterns of LSD hallucinations.

But also revolutionary political, social and spiritual sentiments inspired by insights derived from these psychedelic states of consciousness. Psychedelic art is informed by the notion that altered states of consciousness produced by psychedelic drugs are a source of artistic inspiration. The psychedelic art movement is similar to the surrealist movement in that it prescribes a mechanism for obtaining inspiration. Whereas the mechanism for surrealism is the observance of dreams, a psychedelic artist turns to drug induced hallucinations. Both movements have strong ties to important developments in science. Whereas the surrealist was fascinated by Freud's theory of the unconscious.

Discarded Let It Happen music video scenes

The following video contains scenes and shots of our poorly constructed Tame Impala Let It Happen music video. This video has been uploaded for educational purposes only and is not to be considered as our final music video but instead to show the work we put into our first song choice and original narrative. (This video is also therefore not to be graded).