I chose to analyse these six album advertisements as they all stood out to me as a consumer for different reasons. They all also have certain details that I would consider looking further into and perhaps adapting to apply to my own digipak advertisement. The Arctic Monkey advertisement is simple yet effective, The white text against the black background means that the text is prominent and coherent. The Smiths advertisement features allot of information in a small text which may be relevant to the album's release, The information is also clear as the image of the band fades to black and the text is laid over the top of this. The band's name stands out from the image and prominently black and white colour scheme as the use of light blue highlights the important elements present in the advertisement. The Madonna advertisement features a blendable colour palate the colours of blue, purple and pink blend nicely together and works well with the black background. The text is also shown in rectangular boxes that allow the text to remain the same colour as the background. The Tame Impala album advertisement is simple but in keeping with the psychedelic genre, it features patterns and symbols. The Oasis single advertisement is similar to one that I have discussed in further detail in this blog. It appears neatly boxed up, with a striking green background. The Basement Jaxx advertisement is very abstract, something that is a convention often used in psychedelic album cover art, the colouring of the gorilla's coat allows it to appear in the foreground of the ad and against the star-filled the background. The text used works well with this abstract theme and the colouring going up the left-hand side of the ad appears as though the paint has been splattered across the page. An unique and striking use of graphics has been put in place in this advertisement.
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