Here is the list of questions that I used to interview three people with who come under the category of my target audience. I chose these three individuals based on the idea that they would give me a range of answers that I could look at in greater detail to see how to best please a range of people within the target audience with one final outcome. Using two females (17 and 19) and one male (18) I aimed to see where the similarities and differences would show in the results and how I could apply these results to the planning of my advertisement.
This page of source material was printed and given to each interviewee so they could refer to it when being questioned. I used images as well as draft fonts and layouts so they interviews felt a sense of involvement and in hopes of making the interview more engaging with visual aids so I did not loose their attention at any point during the interview as this may have effected the reliability of the results.
Below is the feedback retrieved from the three interveiws I conducted of three individuals with my target audience. I recorded the interviews on a voice memo and wrote down the responses from each interviewee as I found by writing the responses down I was able to dissect pieces of vital information given by these three participants regarding album advertisements.
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