Primary Research:
We conducted two pieces of primary research in order to determine our target audience, the first a questionnaire aimed at all age groups to see how different age groups would respond to the obscure genre we have chosen. This questionnaire is shown below.
The second piece of primary research I conducted, by using the information gathered by the questionnaire aimed at a large range of age groups and people I used the feedback from the questionnaire which showed that the age group that responded with the highest praise for our chosen genre was 16-25 year olds. By creating a small survey for 16-25 year olds from our target quince to fill out I was then able to narrow down the demographic and see the scale of our target audience as from the results of both forms of primary evidence I found that around 60% of 16-25 year olds listen to, mainstream music and only around 40% listen to the psychedelic/indie music genre. However, as a group we are taking this as challenge and opportunity to push ourselves rather than something to put us off continuing with the genre. The survey is shown bellow:
We conducted two pieces of primary research in order to determine our target audience, the first a questionnaire aimed at all age groups to see how different age groups would respond to the obscure genre we have chosen. This questionnaire is shown below.
The second piece of primary research I conducted, by using the information gathered by the questionnaire aimed at a large range of age groups and people I used the feedback from the questionnaire which showed that the age group that responded with the highest praise for our chosen genre was 16-25 year olds. By creating a small survey for 16-25 year olds from our target quince to fill out I was then able to narrow down the demographic and see the scale of our target audience as from the results of both forms of primary evidence I found that around 60% of 16-25 year olds listen to, mainstream music and only around 40% listen to the psychedelic/indie music genre. However, as a group we are taking this as challenge and opportunity to push ourselves rather than something to put us off continuing with the genre. The survey is shown bellow:
Secondary Research:
When conducting secondary research I looked into an interesting and helpful article by Nicole Smith regarding 'The Influence of the 60s and Psychedelic Music and Culture on Modern Society'. The article gave me an interesting insight into how psychedelic music and the culture of the 1960s has an enormous influence and impact on the way we express ourselves in the modern era.
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