Analysis of costume, props and setting (location) in a music video:

Tame Impala's "The Less I Know the Better" music video uses a variety of props and costume variations to link to the psychedelic theme. The location of the video inspires the use of props and certain costumes within the video as the video is set within a American secondary school. The clip plays on the well-established dynamic of the head cheerleader hooking up with the star basketball player. Throughout the duration of the video it is made clear that the pretty cheer captain has a bit of a furry fetish, as she much prefers the team’s gorilla mascot “Trevor” to its leading scorer. The main portion of the video is shot within the schools gym, a few shots follow the couple outside of the school and even fewer have a plain black or white background. The last thirty seconds or so of the video are also completely animated which adds massively to the psychedelic elements of the video. Costume within the video is also in keeping with this, the female outfits within the video consist of very short skirts, yellow underwear, psychedelic patterned two pieces, skin tight jump suits with a glittery gorilla fist torso piece and basic high school cheer leading jerseys.

Surprisingly, natural makeup looks are used throughout and the girls hair remains down for the entire video, looking very natural and basic. A range of props are used such as dancing ribbons, black cut up fur, basket balls, cheer leading pom poms, large gorilla body pieces, bananas, paint, and large gorilla coat blankets. All of these are used to add to the psychedelic element present in all Tame Impala music videos and to refer back to the slightly strange narrative of the cheer leader much preferring the team’s gorilla mascot “Trevor” to its leading scorer. The lead scorers costume throughout the video remains simple, his basket ball kit and a similar jersey to that of the cheer leader. Trevor's costume is used to demonstrate the idea behind the video as he is depicted throughout the video as in a gorilla costume with a basket ball top. All psychedelic music videos strive to be outgoing and odd in some way, Tame Impala's "The Less I Know the Better" defiantly achieves this through its odd and confusing narrative that is only made clear near the end of the video and the use of bright and bold colours and themes from the outset throughout.