Genre research-Tame Impala

Tame Impala are an Australian psychedelic rock band founded by Kevin Parker in 2007. The group began as a home recording project for Parker, who writes, records, performs, and produces the music. Psychedelic rock is a diverse style of rock music inspired, influenced, or representative of psychedelic culture, which is centred on perception-changing hallucinogenic drugs. Neo-psychedelia is a diverse style of music that originated in the 1970s as an outgrowth of the British post-punk scene. Psychedelic pop is a pop music sub-genre in which musical characteristics associated with psychedelic music are applied to pop songs. The sound of spacy, guitar-heavy psychedelic pop has never really gone out of fashion since the Beatles brought it to the mainstream in the late '60s, along with artists like Pink Floyd and the Flaming Lips. Tame Impala appeals to a niche audience, the target demographic for the band is 17-28 (based on recent record sales). Although the band appeals to a wider age range in some areas such as the style of their music being closely linked to that of music during the 1960s, this allows the band to also receive high record sales from 40-50 year olds, that is compared to other bands under the same genre. In my opinion this is due to the bands unique style and song writing skills of Kevin Parker who is able to capture a niche audience and reach out to an age group born during the rise of 60s music.